The Studio Ladder

Start anywhere. Own everything.

Five ways to enter TDP. Every tier delivers immediate value. Start with your biggest problem — the system grows with you.

Start Free → Full System — ₹19,999

🎯 Founding Member Offer: First 100 buyers get ₹5,000 off the Full System. Use code FOUNDER100 at checkout. Limited to 100 purchases — no exceptions after that.

Rung 2 — Foundation

Individual Pillars

Start with your most urgent problem. 15 pillars, each solving a distinct stage of running a design firm. Priced below one hour of your billable time. All pillars include editable DOCX & XLSX formats, lifetime access, and free updates for 12 months.

# Pillar Docs Price
P01
Firm Setup & Operations Start Here
"The legal and financial foundation of your firm."
 19 ₹2,499 Get P01 →
P02
Lead Generation & Sales
"Never lose another lead to disorganisation."
 13 ₹1,999 Get P02 →
P03
Client Onboarding Most Popular
"Turn your first meeting into a professional process."
 17 ₹1,999 Get P03 →
P04
The Design Process
"Stop giving free revisions. Start getting sign-offs."
 15 ₹2,249 Get P04 →
P05
BOQ & Procurement Best Seller
"The contractor has been overbilling you. Here's how to stop it."
 15 ₹2,499 Get P05 →
P06
Site Execution & Supervision 26 Documents
"Your site will be controlled. Not chaotic."
 26 ₹2,999 Get P06 →
P07
Project Handover
"End every project with precision. Get paid in full."
 8 ₹1,499 Get P07 →
P08
Post-Handover & Retention
"Turn past clients into your best marketing channel."
 7 ₹1,499 Get P08 →
P09
Mindset & Business Growth
"Build a firm, not just a freelance practice."
 11 ₹1,999 Get P09 →
P10
Technology & Digital Tools
"Run your firm like a digital-first business."
 10 ₹1,749 Get P10 →
P11
Finance & Profitability
"Know your numbers. Finally."
 11 ₹2,249 Get P11 →
P12
Team Building & HR
"Hire well. Onboard well. Retain well."
 10 ₹1,999 Get P12 →
P13
Marketing & Brand
"Stop hoping for leads. Start generating them."
 14 ₹2,249 Get P13 →
P14
Crisis Management
"When everything goes wrong — you'll have a plan."
 9 ₹1,999 Get P14 →
P15
Specialisation & Scale
"Go deeper. Charge more. Specialise."
 13 ₹2,499 Get P15 →

💡 Have a coupon? Enter it on the Razorpay checkout page. Use code FIRSTKIT for ₹300 off your first pillar, or TDPINSTA for ₹500 off any purchase above ₹2,000.

Rung 3 — Studio

Curated Bundles

Five themed combinations. 23–38% less than buying individually. Named for the problem they solve — not the pillars they contain.

Most Powerful
Site Survival Kit
Your contractor overbilled you on the last project. Your tiles arrived cracked and there was no paper trail. Your snag list was done verbally. This kit has documents that fix every one of these problems — permanently. The most operationally critical bundle we make.
P05 — BOQ & Procurement P06 — Site Execution (26 docs) P07 — Handover
₹6,997 individually
₹4,999
Save ₹1,998 · 29% Off
Get Site Survival Kit →

Use code SITESAVE for extra ₹700 off

Best Seller
New Firm Starter Kit
You're about to take your first client. You need contracts, a client process, and a lead system — all in one afternoon. The three things every new firm needs immediately.
P01 — Firm Setup P02 — Lead Generation P03 — Client Onboarding
₹6,497 individually
₹3,999
Save ₹2,498 · 38% Off
Get Starter Kit →

Use code NEWFIRM for ₹500 off

Client Confidence Kit
From the moment they enquire to the moment they refer their friends — every touchpoint handled with a system. What makes a client feel they hired a firm, not a freelancer.
P02 — Lead Generation P03 — Client Onboarding P04 — Design Process P08 — Post-Handover
₹7,746 individually
₹5,999
Save ₹1,747 · 23% Off
Get Client Kit →
Scale-Up Kit
You can't take a week off because everything lives in your head. You can't hire because there's nothing to hand over. This kit builds the infrastructure that makes your firm run without you in the room.
P09 — Growth P10 — Technology P12 — Team Building
₹5,747 individually
₹3,999
Save ₹1,748 · 30% Off
Get Scale-Up Kit →
Finance & Marketing Kit
The two biggest blind spots for Indian interior designers: knowing your numbers and building a marketing system. One project's worth of fees invested here pays back every month after.
P11 — Finance & Profitability P13 — Marketing & Brand P14 — Crisis Management
₹6,497 individually
₹4,499
Save ₹1,998 · 31% Off
Get Finance & Marketing Kit →
Rung 4 — Principal · Most Popular

The Complete System.

All 15 pillars. All 198 documents. For designers serious about building a firm — this is not a purchase. It is an investment in every project you will ever do.

The Flagship Product
All 15 Pillars. All 198 Documents.
Every template, SOP, tracker, and contract your firm will ever need — in one purchase. With 12 months of updates, an onboarding call, and priority support.
₹19,999
One-time · Lifetime access
₹31,928 if bought individually
You save ₹11,929 · ₹101 per document
All 15 pillars · All 198 documents
Editable DOCX & XLSX formats
Free updates for 12 months
Priority support — 30 days
Founding member status
Instant download · Lifetime access
Use on unlimited projects & clients
Get The Full System — ₹19,999 →

Secure payment via Razorpay · UPI · Cards · Net Banking · EMI · 7-day refund policy

Enter your code below. Discount is applied at the Razorpay checkout page. Use FOUNDER100 for ₹5,000 off (limited to first 100 buyers).
→ Click "Get The Full System" above → enter your code at checkout on Razorpay.
Rung 5 — Collective

The Membership.

Ongoing access to everything. Every update, every new document, the member community, and monthly live Q&As.

The Collective
Every document. Forever.
The Indian design industry evolves. Regulations change. Client expectations change. Your documents need to keep up. As long as you're a member, every document will be current, every new system will be yours, and you'll never operate on outdated templates. Cancel any time — no lock-in.
₹1,999
per month
or
₹19,999
per year · 2 months free
  • All 198 existing documents — immediately
  • All future new documents as they are added
  • All updates to existing documents forever
  • Monthly live Q&A with the TDP team
  • Member community — private designer network
  • Early access to all workshops
  • Priority support always
Monthly — ₹1,999 → Annual — ₹19,999 →

Cancel any time · No lock-in · Monthly or annual

Questions

Answered.

If you intend to use TDP seriously — across multiple projects, long term — the Full System (₹19,999) is the answer. It costs less than buying any 5 individual pillars, covers everything, and pays for itself the moment it prevents one contractor dispute or one unpaid invoice. If you're uncertain, start with the Free Kit, see the quality, and upgrade. If you have one specific, urgent problem right now — a single pillar is the right entry point.
No. Individual pillars and bundles are one-time payments with no recurring charges. You receive lifetime access and free updates for the stated period (12 months for pillars and bundles, 24 months for the Full System). The only recurring product is The Collective membership — explicitly subscription-based and cancellable any time.
Yes — email hello@thedesignprincipal.in with your original purchase receipt and we will apply what you've already paid toward the Full System price using code UPGRADE. This applies to purchases made within 60 days of requesting the upgrade. We want the path to be frictionless.
All Indian payment methods via Razorpay: UPI (Google Pay, PhonePe, Paytm, BHIM), all credit and debit cards, net banking, and EMI options on credit cards. Payment is processed securely by Razorpay — your card details never touch our servers.
Immediately after payment is confirmed, you receive a download link at the email address used at checkout. Documents are delivered as a ZIP archive containing all files for your purchased pillar or system. Download to your device and also save to Google Drive or Dropbox for permanent backup. No account creation required.
Yes. Your purchase is a licence for your firm — unlimited projects, unlimited clients, no expiry. The only restriction: you cannot resell, redistribute, or share documents outside your own firm. They are for your firm's internal use and your client-facing work only.
7-day refund if the product is materially different from what was described — contact hello@thedesignprincipal.in within 7 days of purchase. We ask that you have not downloaded and used the documents before requesting a refund. In practice, our refund rate is extremely low because we show you exactly what's inside before you buy.
The Full System (₹19,999) saves you ₹11,929 vs buying all 15 pillars individually (₹31,928). Beyond the saving: you get 12 months of updates vs 12, 30 days of priority support. For any firm serious about implementing TDP, the Full System is the obvious choice.