Start anywhere. Own everything.

Five ways to enter TDP. Every rung delivers immediate, tangible value. The ladder exists so you can start with your biggest problem and build from there — naturally, willingly, without being pushed.

Start Free → Full System — ₹19,999

Individual Pillars

Start with your most urgent problem. 15 pillars, each solving a distinct stage of running a design firm. Priced below one hour of your billable time.

# Pillar Name Docs Price
P01
Firm Setup & Operations
"The legal and financial foundation of your firm."
19₹2,499Get P01
P02
Lead Generation & Sales
"Never lose another lead to disorganisation."
13₹1,999Get P02
P03
Client Onboarding
"Turn your first meeting into a professional process."
17₹1,999Get P03
P04
The Design Process
"Stop giving free revisions. Start getting sign-offs."
15₹2,249Get P04
P05
BOQ & Procurement
"The contractor has been overbilling you. Here's how to stop it."
15₹2,499Get P05
P06
Site Execution & Supervision
"Your site will be controlled. Not chaotic."
26₹2,999Get P06
P07
Project Handover
"End every project with precision. Get paid in full."
8₹1,499Get P07
P08
Post-Handover & Retention
"Turn past clients into your best marketing channel."
7₹1,499Get P08
P09
Mindset & Business Growth
"Build a firm, not just a freelance practice."
10₹1,999Get P09
P10
Technology & Digital Tools
"Run your firm like a digital-first business."
10₹1,749Get P10
P11
Finance & Profitability
"Know your numbers. Finally."
10₹2,249Get P11
P12
Team Building & HR
"Hire well. Onboard well. Retain well."
10₹1,999Get P12
P13
Marketing & Brand
"Stop hoping for leads. Start generating them."
14₹2,249Get P13
P14
Crisis Management
"When everything goes wrong — you'll have a plan."
9₹1,999Get P14
P15
Specialisation & Scale
"Go deeper. Charge more. Specialise."
13₹2,499Get P15
All pillars: PDF + editable DOCX/XLSX. Lifetime access. Free updates for 12 months. Yours to use across unlimited projects.

Curated Bundles

Five themed combinations that group the most complementary pillars. 25–35% less than buying individually. Named for the problems they solve — not the pillars they contain.

New Firm Starter Kit
You've just registered or are about to. In one afternoon, you'll have contracts, a client process, and a lead generation system — the three things every new firm needs immediately.
P01 — Firm Setup P02 — Lead Generation P03 — Client Onboarding
Individual: ₹6,497
₹3,999
Save 38%
Get Starter Kit →
Most Powerful
Site Survival Kit
Your contractor overbilled you on the last project. Your tiles arrived cracked and you had no paper trail. Your snag list was verbal. This kit has documents that fix every one of these problems — permanently.
P05 — BOQ & Procurement P06 — Site Execution P07 — Handover
Individual: ₹6,997
₹4,999
Save 29%
Get Site Survival Kit →
Client Confidence Kit
From the moment they enquire to the moment they refer their friends — every touchpoint handled with a system. This is what makes a client feel they hired a firm, not a freelancer.
P02 — Lead Generation P03 — Client Onboarding P04 — Design Process P08 — Post-Handover
Individual: ₹7,746
₹5,999
Save 23%
Get Client Kit →
Scale-Up Kit
You're ready to stop being a solo practitioner and start building a firm. The systems for growth mindset, technology, and team building — in one bundle.
P09 — Mindset & Growth P10 — Technology P12 — Team Building
Individual: ₹5,747
₹3,999
Save 30%
Get Scale-Up Kit →
Finance & Marketing Kit
The two biggest blind spots for Indian interior designers: knowing your numbers and building a marketing system. Combined in one bundle — because you need both.
P11 — Finance & Profitability P13 — Marketing & Brand P14 — Crisis Management
Individual: ₹6,497
₹4,499
Save 31%
Get Finance & Marketing Kit →
The Flagship

The Complete System.

All 15 pillars. All 198 documents. Every template, SOP, tracker, and contract your firm will ever need — in one purchase. For designers serious about building a firm, this is not a purchase. It is an investment in every project you will ever do.

All 15 pillars included
All 198 documents
PDF + editable DOCX/XLSX
Free updates for 24 months
1 × 60-min onboarding call
30 days priority support
Founding member status
Instant download
Unlimited project use
7-day refund policy
Founding Member Price
₹19,999
One-time · Lifetime access
Individual value: ₹31,928
You save: ₹11,929
Cost per document: ₹101
Get The Full System →
Instant download · Secure payment
via Razorpay · 7-day refund policy

The Membership.

Ongoing access to everything. Every update, every new document, the member community, monthly live Q&As, and early access to workshops.

The Collective

₹1,999
/month
or
₹19,999
/year · 2 months free
  • All 198 existing documents
  • All future new documents as they are added
  • All updates to existing documents forever
  • Monthly live Q&A session with the TDP team
  • Member community — private designer network
  • Early access to all workshops
  • Priority support always
Why Membership?

"The Indian design industry evolves. Regulations change. Client expectations change. Your documents need to keep up."

The Collective is TDP's commitment to you: as long as you are a member, every document will be current, every new system will be yours, and you will never be operating on outdated templates.

Join The Collective →
Cancel any time · No lock-in · Monthly or annual

Answered.

If you intend to use TDP seriously — for your firm, across multiple projects — the Full System (₹19,999) is the answer. The math is simple: it costs less than any 5 individual pillars combined, covers everything, and pays for itself the moment it prevents one contractor dispute or one unpaid invoice. If you're genuinely uncertain, start with the Free Kit, experience the quality, and upgrade. If you have one specific, urgent problem — a single pillar is the right entry point.
No. Individual pillars and bundles are one-time payments with no recurring charges. You receive lifetime access and free updates for the stated period (12 months for pillars and bundles, 24 months for the Full System). The only recurring product is The Collective membership, which is explicitly subscription-based and cancellable any time.
Yes — contact us at hello@thedesignprincipal.in and we will apply the amount you've already paid towards the Full System price. We want the upgrade path to be frictionless. The only condition: this applies to purchases made within 60 days of requesting the upgrade.
All Indian payment methods via Razorpay: UPI (Google Pay, PhonePe, Paytm), all credit and debit cards, net banking, and EMI options. For international buyers: Gumroad accepts all major credit cards and PayPal. All transactions are in INR for Indian buyers.