Privacy Policy

1. Who We Are

The Design Principal is operated by [ENTITY NAME — update once your OPC / proprietorship is registered], based in India. Our website is www.thedesignprincipal.in and our contact email is hello@thedesignprincipal.in.

2. Information We Collect

Information you provide directly

When you interact with our website, you may provide us with:

• Contact information: Your name, email address, city, and firm details when you sign up for the Free Kit or our mailing list.
• Purchase information: When you purchase a product, our payment processor (Razorpay) collects your payment details. We do not store credit card or payment information on our servers.
• Communications: Emails or messages you send to us.

Information collected automatically

When you visit our website, we may automatically collect:

• IP address and approximate geographic location
• Browser type and version
• Pages viewed and time spent on the site
• Referring website or link that brought you to our site
• Device type (desktop, mobile, tablet)

Cookies and tracking

Our website may use cookies and similar tracking technologies to improve your experience and understand how visitors use our site. These may include analytics cookies (such as Google Analytics) and marketing pixels (such as Meta Pixel). You may control cookies through your browser settings, but disabling them may affect your experience on the site.

3. How We Use Your Information

We use the information we collect to:

• Deliver the products and documents you purchase
• Send you the Free Kit and any follow-up resources you requested
• Send you product updates, new releases, and relevant marketing communications (you may unsubscribe at any time)
• Respond to your enquiries and provide customer support
• Improve our website, products, and communications
• Comply with our legal obligations
• Prevent fraud and protect our business and users

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information with:

• Payment processors: Razorpay processes payments on our behalf. Their privacy policy governs how they handle your payment information.
• Email service providers: We use email marketing platforms (such as Mailchimp or ConvertKit) to deliver emails. These platforms may process your name and email address.
• Analytics providers: Google Analytics and similar tools help us understand website usage. This data is anonymised and aggregated.
• Legal compliance: We may disclose your information if required by law, court order, or government authority in India.

5. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. If you unsubscribe from our mailing list, we will remove you from active marketing communications but may retain your email address to honour your unsubscribe request. Purchase records are retained for accounting and legal compliance purposes.

6. Your Rights

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of marketing communications at any time (via the unsubscribe link in any email)
• Withdraw consent where we rely on consent to process your data

To exercise any of these rights, please contact us at hello@thedesignprincipal.in.

7. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites (such as Razorpay payment pages, Instagram, LinkedIn). We are not responsible for the privacy practices of these websites, and we encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our products and website are intended for adults running professional interior design firms. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website or products after any changes constitutes acceptance of the updated policy.

11. Governing Law

This Privacy Policy is governed by the laws of India, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.